How To Attract New Customers Using Google Adwords

If you sell to other businesses (B2B) and your business needs a steady flow of sales leads then this article is for you.

This article is an overview explaining how to generate sales leads online using Google AdWords.

Google AdWords is probably the fastest way to get in front of your potential customers when they're looking for what you sell.

General process for generating sales leads using Google AdWords.

You put a free giveaway on your website and require your visitors to register before gaining access for your free giveaway. When your visitors register you're gaining a lead and they're gaining your free valuable giveaway. It's a win-win situation.

Put your offer on your website. Sign up for Google AdWords, create an ad that promotes your offer, choose a few keywords that are relevant to your offer, in your ad put the URL of the page on your website that contains your offer.

4 Steps to Generating Sales Leads Using Google AdWords.

1. Design Your Giveaway (Lead Generation Magnet). Giveaway something of true value here. Demos, trials, white papers, and how-to guides tend to work best.

2. Put your free giveaway on a page on your website (landing page). This page should have a headline clearly calling out the main benefit of your free giveaway then a paragraph or two describing your giveaway then 3-5 benefit driven bullet points, then a registration form where you ask for name, email, phone number (you have more fields in your registration form, the fewer requirements the more leads you'll generate in general). Keep your landing page simple, few navigational elements. Remember your goal is to get your visitors to fill out your registration form.

3. Open a Google AdWords account. Select the countries, states, cities etc. where you want your ads to show up, write an Ad promoting your free giveaway, choose a few keywords related to your giveaway, set your desired daily budget and cost per click, then send your visitors to the landing page URL that you created in step 2.

4. Setup conversion tracking. You want to see how many leads your getting, and how much it's costing you to generate each lead. This is how you're going to guage your Return On Investment (ROI). Google offers a free tool in your AdWords account called "conversion tracking". Take the small snippet of code that Google gives you and place it on the page that shows up after someone registers on your landing page. This page is often referred to as your "thank you" page. Put the Google conversion code in the HTML of the "thank you" page.

Conslusion:

By following these 4 steps you'll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.